The 431 Project. Making Healthy The New Normal.

The 431 Project. Making Healthy The New Normal.

On September 25, an exclusive group of 100 industry leaders, executives and visionaries convened on Riverside Farm, home of Joe De Sena of Spartan Racing, to brainstorm and develop a plan to make healthy the new normal. We're called The 431 Project.

The theme of the event was “What would I tell my 15 year-old self?”

What would you say?

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