Email Extinguisher Case Study

Email Extinguisher Case Study

Virtual Training Success Story

When a team decides to invest in themselves, they shrink their inbox with an Email Extinguisher course and work in their line of genius.

The Situation

A team of nineteen people from an international non-profit wanted to learn how to communicate in a more meaningful and productive way while focusing on the tasks that moved the needle. They decided to invest in a 45-minute Email Extinguisher virtual training session with Marcey Rader. Marcey had performed two lunch and learn sessions on Email Extinguisher at the company, and they were intrigued by how this could help their team.

The team was located in California and had a few remote workers, so virtual training was ideal.

Marcey sent out a Productivity Scorecard to see where the team struggled with their email and the most significant pain points. She performed a 45-minute remote session and asked each person to make one commitment to change within the next thirty days. She then resent the Productivity Scorecards at days 30, 90, and 180 from the time of the training.

The Opportunity

Marcey focused on email reactivity, treating email like a task, streamlined communication, and settings that optimize workflow. The email check-ins gave Marcey insight into what they were struggling with, and her personal feedback helped them along the way.

The Results

The results of the scorecard speak for itself. Before the webinar, 47% of people suffered from email reactivity and telepressure most of the time. In 180 days, that number was zero! Initially, 57% processed email as a task rather than reacted. In 180 days, over 90% of the team used this method. Initially, no one had a system for RSS feeds or newsletters, and in six months, 45% had a system. Lastly, 47% of people were able to entirely unplug on a day off. In six months, that number was up to 86%. Studies have shown that employees who are able to fully disengage come back to work more productive and energized.

All of this came from one 45-minute virtual training. Seventy-three percent of the team agreed that they experienced a difference in team communication after taking the course.

Thank you for the training. I must say it’s given me pause about how much I’ve given over control of my work life to be in responsive mode.
– A.M, Senior Research Epidemiologist

I’ve been doing pretty well with Only Handling It Once. It is making a difference and helping me focus my work based on priorities and not based on my inbox.
– S.R, Research Epidemiologist

Investing in Email Extinguisher: Simple Steps to Shrink the Inbox virtual training has proven to be a worthwhile investment for this team. To see the full scorecard results, click here – Productivity Scorecard Summaries.

Would your team like to shrink their inbox and start working in their line of genius? Contact me to find out how!

This Topic May Interest You

This Topic May Interest You

Hi Marcey, I saw this and thought of you.
How many times a week do you get an article that is six pages long that the person sending you didn’t even bother to read or a newsletter or video that you have no idea how it applies to you?
I am a reformed sender of ‘this topic may interest you’.


The Unwanted Email Intro

The Unwanted Email Intro

Hi Marcey, meet this person who you have nothing in common with and can’t help you.

How many times a week do you get an unwanted email introduction that results in an awkward exchange with the recipient?


Emails $1.00 each

Emails $1.00 each

Got it!
Thought this might interest you.

If you had to pay a $1.00 every time you sent an email, how much would that cut down on unnecessary garbage?

I’ve written many times about how I don’t like receiving Thanks! and Okay as acknowledgments (sincerely thanking me for something is different). The other day, when I got my third time-wasting email from someone who always complains about how overloaded they are, I thought….”If I could charge them every time they sent me an email with no purpose, would they still do it?”.

Think about your own email habits. If you had to pay a buck for every sent email, would you reassess what was important? What if it was 10 bucks? What if that charge was for every person that you copied and replied all to? How would this change your habit?

I remember when texting was a charge. Most people have unlimited texts now so we don’t even think about it anymore. When we had to pay to play, getting a group text where everyone and their brother replied made you see your bill shooting upward. You were more thoughtful about what you sent and didn’t send a correction to your misspelled autocorrect or replied ‘okay’ when you didn’t need to.

Let’s be mindful people. Email is ABUSED. We talk about how overloaded we are, yet we send emails with no meaning or purpose. Unless someone has taught you that they lose or don’t read your emails, assume they received them and don’t require them to respond thanking you. If you really must know, install a plug-in that lets you see if it was opened and how many times. Yes, my friends, you can do this now. You can no longer say “oh sorry, I didn’t get your email,” because if I really wanted to know, I could see that not only did you get it, you have opened it three times. This is on the down low and is something that only you can see. Don’t be a jerk and send read receipts and make people prove that they received them, requiring an extra step on their part.

As you start receiving emails, ask yourself is this worth $1? As you send them, ask yourself, would I pay $10 to send this?

It may just make you think twice and get rid of some of your garbage.

Telepressure. The new email disease.

Telepressure. The new email disease.

Are you expected to work evenings and weekends?
Do you check email on vacations?
If so, you may be suffering from Telepressure.

Companies can offer incentives and bonuses that don't equate to much at the end of the day. If you are working 60 hours a week, is an extra $5000 going to be able to make up for your lost time toward your health, family or friends? There's a phenomenon called telepressure that our society is feeling the ramifications of on how we sleep, work and play. Fifty-two percent of Americans check their email before and after work, during sick days and on vacation. I'm actually surprised it's not more.

Telepressure, according to Larissa Barber, PhD, is the urge to respond immediately to work-related messages, no matter what time they come in. When you check your email during off-hours, you are re-exposing yourself to workplace stressors. A study from Northern Illinois University found that the health effects of telepressure included sleep issues, high levels of burnout and increased work absences.
As stated in The Corporate Athlete, it's not the amount of workload a person has to deal with that gets them. It's the lack of renewal.

Are we bringing this on ourselves or are we really expected to be available all the time? The study showed that this urgency isn't an individual problem, it's a company culture problem. We feed off the behavior of our peers and colleagues.

I recently did a workshop with a global company and stressed the importance of not sending emails in the evenings or on weekends. One of the feedback responses was that they were a global company and it shouldn't matter. In some ways, they are correct, but if they are dealing with a subordinate in the same time zone and are sending a message at 10pm, that employee may feel the need to respond. Plus, we treat people how we work. If we are always on, we are expected to always be on. When someone says to me “If I don't respond right away they call me to ask if I got their email”. If this has ever happened to me, I don't remember it. Why? Probably because since I'm not an immediate responder, no one expects me to answer immediately. I've taught people that if they need me urgently, they should pick up the phone.

Email is never urgent. Never.

Some companies have policies implemented like No Email Fridays or No Weekend Emails. Lovesocial and Vynamic encourage employees NOT to email on evenings and weekends or between 10pm and 6am. If that's your productive time, it's fine to work off-line on email and just wait until the next day to sync and send.

One of my clients works high up on the food chain as a consultant for six companies. She told them all she works in the evenings and was available for email. When I told her to stop checking after 5:30, she stated that this could cause an issue with the C.E.O.s.  Two weeks later she realized that she was actually the cause of evening emails. When she stopped sending, she also stopped receiving. She was creating work for the very people she thought she would offend!

Stop your telepressure. If you can't change your culture, at least try to start with your group or the top five people you email the most.
Email is a tool. It's not a jail cell.


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